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Brand Awareness and Business Growth with Promotional Bags

If you're looking for a versatile promotional giveaway, promotional logo bags are cost-effective investments that will go a long way. Available in a wide selection of styles and designs as well as budget, promotional bags are ideal for practically any promotional event. From corporate events to travel campaigns, eco-friendly promotions, trade shows, product launches and more, there are affordable personalised bags suitable for your marketing needs. As a leading supplier of promotional products in Australia, Vivid Promotions offers all types of branded bags including cheap tote bags, custom printed back sacks, personalised backpacks, handy laptop bags, logo'd picnic bags and more.

For a full range of promotional products, go to Vivid Promotions

Cheap Promotional Tote Bags, Shopping Bags, Backpacks Available Wholesale

Cotton Tote Bag With Full Colour Design

Cotton Tote Bag With Full Colour Design
Product Code: LLALN535

Show off your logo and message in full colour without breaking the budget. This Cotton Tote Bag With Full Colour Design is an affordable investment available for an eye-catchy full colour design. Made of cotton and polyester material, this promotional tote bag offers ample space for groceries, documents and other personal items. Potential customers will love carrying and showing of this handy tote bag around.

The Cotton Tote Bag With Full Colour Design is available for a beautiful 4CP sublimation print. Order this in bulk and save more money on your advertising.

Vivid Promotions offers all types of promotional shopping and tote bags you can check out for more options.

4CP Sublimation 2 Sides

Qty Price
250 $10.63
500 $8.25
1000 $7.06

Cheap Cooler Bag

Cheap Cooler Bag
Product Code: ORZG324

Keep your advertising cool and budget-friendly with this custom printed Cheap Cooler Bag. Great for picnics, sporting and other outdoor events, and even for everyday use. This promotional cooler bag features a zippered and spacious main compartment that can fit up 12 cans of beverages. Made of 70D nylon material with thick foam insulation and PVC lining, this cooler bag will keep your favourite drinks cool for hours for better enjoyment.

This Cheap Cooler Bag is available in five fun and bold colours. Present it with your logo boldly one colour printed in place and enjoy extra brand exposure on the road.

One (1) Colour Print

Qty Price
50 $13.00
100 $11.07
250 $9.74
500 $8.95
1000 $7.89

Non Woven Shopping Bag

Non Woven Shopping Bag
Product Code: TRGBNW01

Looking for the perfect tradeshow giveaway? This Non Woven Shopping Bag is affordable, customisable and perfect for high volume campaigns. Lightweight and reusable, this handy tote bag includes a short handle and extra storage space for personal items, documents and other essentials. The Non Woven Shopping Bag is also easy to fold for quick storage on your handbag. Complete the look with your logo one colour printed rght on the front for maximum brand visibility even on the go.

The Non Woven Shopping Bag is available in a range of bold and eye-catchy colours including navy blue, royal blue, green, yellow, orange, purple, red, pink and black.

Head over to Vivid Promotions for more trade show promotional products.

One (1) Colour Print

Qty Price
100 $2.90
250 $2.26
500 $1.95
1000 $1.69
2500 $1.60

The Matrix Budget Backpack

Who says you need to break the budget to guarantee promotional success? With our Matrix Budget Backpack, you found an incredibly affordable promotional incentive to show off your logo on full display. Featuring a zippered main compartment with side mesh pocket and an extra zippered front pocket, this cheap promotional backpack offers maximum storage space. Adjustable and reinforced padded shoulder straps and webbing carry handle complete the smart design.

The Matrix Budget Backpack is available in four trendy colour options suitable for a bold one colour print decoration. To order this promotional item for your next school season campaign, contact us at Vivid Promotions.

Coloured Cotton Double Short Handle Tote Bag

Looking for the cheapest way to effectively reach more customers? This Coloured Cotton Double Short Handle Tote Bag should help you do just that. Available in eye-catching and bold colours, cheap tote bags are perfect for high volume campaigns including conferences, trade shows, retail promotions and more. The Coloured Cotton Double Short Handle Tote Bag is made from eco-friendly cotton 140 gsm material with short handle and a branding area available for a distinctive screen print decoration. RBG Direct to garment print is also available but only for white bags. Submit your design for assessment and approval.

PolyPro Non-Woven Quilted Insulated Tote Bag

Let your brand stand out from the competition with this personalised PolyPro Non-Woven Quilted Insulated Tote Bag. Stylish and smartly designed, this promotional tote bag features an insulated design with a heat-sealed, water-resistant lining. This handy cooler tote bag makes the perfect picnic, travel, beach, office and everyday accessory. Distinctive features include a zippered main compartment, open front pocket, reinforced handles and quilted diamond material accents for added style.

The PolyPro Non-Woven Quilted Insulated Tote Bag is available for logo decoration for maximum brand exposure. You can have your logo beautifully displayed via one colour print.

Full Colour Calico Bag

Offer customers the perfect alternative to plastic bags with eco-friendly calico bags like this personalised Full Colour Calico Bag. Made from natural material, this promotional tote bag is eco-friendly, customisable and reusable. Whether for school or corporate events and any eco-friendly campaign, this personalised giveaway is a perfect match to your eco-friendly message. The Full Colour Calico Bag features 400 mm long handle without gusset.

For maximum brand visibility, take full advantage of the the full colour decoration option. Your logo and artwork can be fully displayed on 1 side of the bag via CMYK full colour print.

The West Coast Drawstring Cinch Backpack

Cinch promotional success with this custom printed West Coast Drawstring Cinch Backpack. Great for trade shows, conferences, sporting events and other outdoor campaigns, this customised backpack is designed to easily stand out drawing more attention to your brand and message. The West Coast Drawstring Cinch Backpack boasts a roomy open main compartment to fit personal items and everyday essentials. Drawstring rope closure and open front pocket with Velcro closure complete the design.

The West Coast Drawstring Cinch Backpack can be attractively screen print with your logo on the front pocket or the back. Available colours include black, hunter green, lime green, orange, purple, royal blue, red and yellow.

Stadium Senior Backpack

Get your brand to sporting and outdoor events with this custom printed Stadium Senior Backpack. Perfect for carrying game day essentials, this handy logo'd backpack is a great way to ensure extra brand exposure. The Stadium Senior Backpack is made of 25C clear PVC featuring a roomy drawstring compartment with black trim for added style. With its clear design, this promotional stadium bag is conveniently designed to pass through security checks at concerts, races and sporting events without trouble. Your company logo can be vividly pad printed in place for maximum impact.

More clear stadium bags are available at Vivid Promotions.

Jute Non-Woven Evolution Messenger Bag

Present a professional brand impression with this imprinted Jute Non-Woven Evolution Messenger Bag. Made of biodegradable and recycled materials, this promotional bag will ensure your eco-friendly message is clearly understood. Key features include an open main compartment with Velcro closure flap, front pen loop and reinforced handles. Contrast stitching adds more accent and style to the overall look.

The Jute Non-Woven Evolution Messenger Bag can be decorated with an attractive screen print logo decoration in one colour. For extra colour, contact us for updated rates.

Tri Coloured Cheap Backsack Tri Coloured Cheap Backsack - Express

Keep your advertising cheap and your brand widely visible with this Custom Printed Tri Colourd Cheap Backsack. Low cost, reusable and customisable, this promotional backsack is ideal for a variety of advertising campaigns. Whether for sporting events, school season promotions, trade shows or product launches, this affordable promotional item offers a great backdrop for your logo decoration.

The Custom Printed Tri Colourd Cheap Backsack features drawstring closure and sturdy cords your customers can use as shoulder or backpack carry handles. Decoration options include classic embroidery, bold printing up to 7 colours and more.

Promotional Bags, Cheap Tote Bags and More Blog

Pull Off a Successful Business Event with Promotional Laptop Bags


small business eventsWant to pull off a successful business event? Meticulous, thorough planning and organizing are imperative. Also important are your event giveaways such as promotional laptop bags if you're targeting tech-savvy professionals.

Whether you're planning a small business event, a conference, a seminar, an appreciation day or a special award ceremony for your company, there's one thing you need to remember. Successful promotional events don't just magically happen.

There are plenty of things you need to take into account when planning a business event. Things may even become a tad complicated.

But there's also good news:

Focus on clearly answering these five questions and your business event is off to a good start.

Who is your target audience?

You can't target everyone. This is a fact in business and marketing. Even Apple can't cater to every consumer looking for a mobile phone. With that said, one of the first things you need to do when planning a corporate event is to clearly define your target audience.

promotional laptop bagsWho do you want to reach through this marketing event? If you're trying to win over today's tech-savvy business executives who travel a lot, for example, it will easier to decide on other factors of the event planning. For instance, it's easier to decide on which promotional incentive to give.

For tech-savvy frequent travellers, promotional laptop bags like this Summit Checkpoint-Friendly Compu-Case make an excellent corporate gift idea. What's great about this branded laptop bag is its checkpoint-friendly design. This means less time going through security checkpoints at the airport. Even better, it's easier than ever to get your logo displayed on this handy travel accessory via screen printing or digital printing.

What do you want to achieve?

Just as important as defining your target audience is to clearly set the reason for your marketing event. What's the purpose of holding the business event? What do you want to achieve? Do you want to create more leads? Maybe you want to increase brand awareness? Or how about developing customer loyalty?

For a promotional event to be successful, you need to know the who as well as the why. Then make sure your strategies are aligned with achieving your marketing goals.

promotional computer-backpacksIf you want to build brand loyalty, for example, it would be smart to offer your target audience with a promotional gift they'll find extremely useful. Take this Stark Tech 15.6 Inch Computer Backpack. From its zippered main compartment with padded laptop sleeve to elastic organiser band and overall durable quality, this branded laptop bag is packed with features and promotional potential.

How much can you afford?

You can't push through with a corporate event unless you have a sufficient budget to pay for it. Develop a detailed financial plan that will cover all related expenses as well as funding sources. Some events are funded solely by an internal marketing budget. Others are supported by a combination of sources such as sponsorships, internal budget, fundraising and ticket sales.

neoprene-laptop-pouch-with-zipGoing back to your goal of reaching tech-savvy professionals with promotional giveaways, you should allot sufficient budget to cover for these incentives. If you're left with a tight budget, there's no need to invest in expensive promotional embroidered laptop bags. Sometimes, cheaper yet practical giveaways such as this Neoprene Laptop Pouch with Zip can also work like a charm.

If you need hundreds or even thousands of promotional giveaways, wholesale promotional laptop pouches are cheaper to order. The Neoprene Laptop Pouch with Zip also boasts a large branding area. You can show off your logo and message for everyone to see via a vivid and creative 4CP sublimation print.

How to get people to attend?

No matter how well-planned your corporate event is, it wouldn't be a success unless people attend. Now that your target audience, budget and goals are clearly defined, the next step is to market your event.

develop a marketing planHow do you make sure people attend?

You need a detailed marketing plan. Consider as many promotional strategies as possible. Then pick out the ones that will be most beneficial for your event. You can pre-sell tickets, for example, to gauge the amount of interest for your event. You can also use social media to reach out to the right customers. Flyers and print ads are also excellent ways to market your event.

Ultimately, the trick to promoting your event is not to reach as many people as possible. It's really all about reaching the right type of people. That means focusing on luring your target audience to attend the event.

Why promotional laptop bags?

For business events targeting today's tech-savvy customers, promotional laptop bags with your logo are always a hit for a number of reasons.

Practical and functional, your clients will likely love using your promotional business laptop bag every day. That means your brand will be able to make more impressions on potential customers. Custom printed laptop bags are also long-lasting. High quality embroidered laptop bags are designed to weather rugged use. Even if you spend a higher investment on one bag, you can always expect a higher return on investment in the long run.

branded laptop bagsFor some of the best promotional laptop bags for corporate events, Vivid Promotions offers a wide selection of choices.

This Case Logic Reflexion Compu-Messenger Bag is one of our most popular promotional bags. It's not just functional but it's also incredibly trendy and modern. Key features include compartments for a 15-inch laptop and a 10-inch tablet as well as multiple pockets for other essentials. Completing the smart design is sturdy shoulder pad with non-slip grips for convenience on the go.

Why Choose Custom Printed Tote Bags for Brand Promotion


Next to promotional drinkware, personalised bags are the most popular promotional products many businesses use for brand promotion. Custom printed tote bags, in particular, are a top choice for trade show marketing for a number of reasons.

If you're planning tradeshow event and you're thinking of what promotional giveaway to entice customers, look no further than personalised tote bags. Here are 6 reasons why custom printed tote bags are a great value investment:

1. Custom printed tote bags are popular

As we've already mentioned, tote bags are the second most popular promotional item next to custom printed drink bottles. This is according to this impressions study 2016. It's extremely popular that over 50% of consumers in the US own promotional bags.

large custom printed tote bagsWhen beautifully decorated with your logo and message, tradeshow bags offer promotional potential that will make your investment count. Even if you have to spend more than you would on a cheap novelty item, you're guaranteed to get the most ROI in the long run.

Large custom printed tote bags like this Large Jute Tote Bag with Gusset, for example, may be more expensive than smaller and cheaper tote bags but they're also more eye-catchy. The best part is the larger print area for your logo. This promotional jute tote bag is made from 100% hessian material featuring a large main compartment and a classy style all in all. It will look even better with a unique logo screen printing in place.

2. Imprinted tote bags make the most impressions

Women are likely to own a promotional bag than men. But either way, imprinted tote bags generate more impressions than any other promotional product in general.

Why are impressions important? Because it lets you know the average of potential customers your brand is making an impression on with a promotional item. Brand impressions are calculated by multiplying the length of time your customers keep the promotional item and the number of people that come in contact with said item each month.

Promotional bags, on average, generate 5,700 impressions per month. Imagine reaching that many potential customers with just one promotional item. If your logo decoration is eye-catchy and memorable enough, you can count on reaping more than your expectations.

custom screen printed tote bagsWhether you're investing in full colour custom printed tote bags or custom screen printed canvas tote bags, we, at Vivid Promotions, has all types of promotional bags for your needs. One of our client favourites is this YaYa Budget Shopper Tote Bag. With a large main compartment and double reinforced handles, this reusable tote bag is perfect for shopping and outings. Choose from a wide array of colour options to mix and match with your company logo.

3. Promotional tote bags are useful

Why are promotional tote bags popular? The obvious reason is usefulness. In fact, 87% of consumers keep promotional bags for months because they are useful. About 31% of consumers, on one hand, keep them because they are attractive. And some 23% of users keep it because they're enjoyable to have.


best custom printed tote bagsIf you want to get your customers hooked to your brand, might as well give them an incentive they can use for a long time. Quality tote bags are exactly the promotional incentive that can accomplish this. Stylish bags are even better because your customers will love carrying your promotional item putting your logo on full display for everyone to see.

Featuring a distinctively stylish custom tote bag design, this Jute Non-Woven Evolution Messenger Bag is designed to be a quick stand out. For an eco-friendly tote bag, it's impressively professional and smartly designed complete with an open main compartment, front pen loop and reinforced handles, Quality jute construction with contrast stitching ensuring long-lasting durability.

4. Branded tote bags are long lasting

What makes branded tote bags a great value investment for tradeshow marketing? It's not just about their popularity or the number of impressions they make. It's also about how long your customers keep them.

On average, customers keep promotional trade show bags for 7 months. Even long after your promotional event is over, custom tote bags with logo continue to be effective marketing tools. This makes personalised tote bags excellent investments no matter the promotional season or marketing event.

custom printed tote bags wholesaleJust take this Rally Clear Stadium Tote Bag for example. Made of PVC material featuring a roomy open main compartment and double webbing handle, this game day promotional bag can be reused season after season. It's incredibly durable for carrying game day essentials plus it boasts a large branding area perfect for a bold screen print decoration.

5. Custom printed tote bags are eco-friendly

Green products are more popular than ever. As the campaign for a green lifestyle continues to grow in popularity, consumers are quick to favour eco-friendly promotional products over tradeshow giveaways that are not. This is where promotional tote bags get ahead of other promotional items even more.

custom tote bags eco friendlyCustom printed tote bags aren't only useful, they're also reusable. They make a great alternative to plastic bags. Any consumer who thinks they help the environment in some way will likely love using your promotional giveaway as frequently as possible.

When it comes to eco-friendly custom printed jute tote bags, this Reforest Jute Drawstring Backpack is very popular for eco-friendly campaigns. Made from natural, biodegradable jute material, this drawstring bag makes the perfect alternative to plastic bags. Large branding area also ensures your screen printed logo is well displayed for maximum brand exposure.

6. Personalised tote bags are affordable

From promotional laptop bags to personalised conference bags, branded travel bags, custom printed sports bags and more, there are a wide array of promotional bags to suit your marketing needs. Of all the personalised bags in the market, however, promotional tote bags remain the most versatile because of affordability.

cheap custom printed tote bagsIf you have a limited marketing budget, cheap custom printed tote bags are also available at Vivid Promotions. This Non Woven Tote Bag, for example, is a low-cost investment perfect for bulk advertising. It is available in a wide range of exciting and bold colours suitable for an equally bold screen printing decoration.

The Bottom Line

Nearly 7 in 10 brands consider promotional products effective marketing tools. Of the varied promotional items available, promotional bags are more popular for reasons we've discussed above.

Whether you're investing in custom printed cotton drawstring bags or custom tote bags with pockets, you can't go wrong with useful promotional giveaways. And if you're ready to invest in wholesale custom printed tote bags, Vivid Promotions is here to help. We are a leading custom tote bag manufacturer offering businesses in Australia with the best custom printed tote bags at affordable prices.

7 Best Types of Promotional Activities for Your Brand Promotion


promotional activities

If you want to grow your business, reach more customers and get ahead of the competition, there's one thing you need to master. And that's how to promote your brand well.

Brand promotion is as vital to your business as your operational capital. Without a strategic brand advertising plan, it's hard to reach your company's full potential.

Ready to bring your business to the next level? Here are some of the best types of promotional activities to include to your marketing plan:

Personal Selling

personalsellingprocessPersonal selling is one of the most effective types of promotion. Granted that you already have an excellent product to sell, personal selling is quick and easy to carry out. But itís also very costly.

Excellent interpersonal and communication skills are imperative in order to effectively connect with the right customers.

Brand Advertising

Brand advertising is another effective method to promote your brand. This type of promotional activity is less personal and is especially effective for mass selling. It's also less costly than personal selling.

You can advertise your product or service to reach the masses through newspapers, magazines, radio, television, and signages.

Sales Promotion

Other promotional activities that aren't personal selling or brand advertising fall under sales promotion. It's a more aggressive way of selling where you market your product or service with giveaways, incentives, contests, coupons and more.

custom bagsExamples of short-term sales promotions include flash sales, discounts, and contests. For long-term sales promotions, promotional giveaways and branded gifts are excellent incentives.

Check out a wide array of exciting and affordable promotional products such as branded caps and hats, promotional pens, custom printed bags and more. All these are available at Vivid Promotions.


You can also publicise your product or service in radio, television and other broadcasting media. Publicity covers promotional activities such as giving interviews and sending media releases to print. What publicity achieves is to stimulate demands for your product or service.

Public Relations

public relationsPublic relation is another type of promotion that maintains an appealing and impressive image of your brand.

With public relations, you need to create and develop a strategy that's focused on selling your brand. This, in turn, increases leads and chances of sales.

Direct marketing

Direct marketing involves establishing a direct connection and communication with your target market. This type of promotion often involves sending emails, brochures, pamphlets, and letters to individual clients.

Direct marketing usually goes hand in hand with personal selling.


packaging-optimizationWith the right packaging, you can accomplish two things. First, you grab customer attention, which is very strategic for the retail industry. Second, packaging can also carry your promotional message and other business info, which can influence your target market's buying decision.

Packaging will not only promote your brand, it also offers product protection, easily handling, improved selling potential and convenience.

Which promotional activities are the most effective?

There is no one best type of promotional activity in terms of effectiveness. It depends on what your brand needs. For the most part, your brand will do well by focusing on a combination of three to four promotional activities to promote your product or service.


3 Considerations When Choosing Custom Printed Bags

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There are many reasons why a promotional bag is a useful promotional gift, but they're popularity is largely due to the fact that they are so handy and practical. Everybody needs a vessel of some sort to carry around their belongings so why not make it a custom printed promotional bag. An imprinted bag will be taken everywhere and really get your logo and branding out and about. A corporate bag can go on daily outings to shopping malls or markets, they can also be used on weekends away or overseas trips. A printed promotional bag can also be used at picnics, the beach and other outdoor leisure activities, or even in the workplace, at the gym or on job sites and mining sites. Custom bags are the type of promotional product that appeals to all target markets and they are popular across all age groups and genders. 

Vivid Promotions has many different types of bags on offer, some examples include our promotional drawstring bags and printed backsacks. These types of custom bags are a great multi-use bag and perfect just to grab last minute when you are looking for something handy to throw your belongings into. The Crush Backsack with its modern pre-printed design is perfect for a day out at the beach or if you are off to the gym. It comes is three great colour combinations and will look really striking custom screen printed with your company logo. 

Eco friendly bags are also extremely popular nowadays, especially with so many councils trying to ban the use of plastic bags in many retail outlets. Why not show your customers that you care about the environment with a custom printed environmentally friendly promotional bag. There are many different styles to choose from depending on your budget and your requirements. One modern and stylish looking option is the Jute Shopping Bag from the Orso Collection. This promotional jute bag is made from 100% natural materials and has reinforced handles for added durability. 

Corporate computer bags and corporate laptop bags are another popular custom printed bag option that is a surefire way to present your logo to a wide audience. Whether used in the workplace, at trade shows or out on business and sales meetings, a custom printed laptop bag is going to give out a message of professionalism and pride, something every business wants associated with it. If you are looking for an imprinted laptop bag that is a little different to all the others out there, take a look at our Retro Laptop Bag from Image Collection. This eye catching design with it's white piping feature will definitely get people talking about your brand. 

Picnic and cooler bags can also be effective at showcasing your brand to a wide and diverse audience and will give your logo great exposure as clients and customers enjoy themselves and have fun in the great outdoors. A custom printed picnic bag is a great promotional gift idea for wine related promotions by winery, promotions for cheese companies and other gourmet food companies looking to promote their goods. A branded picnic set is also ideal for any business just wanting to have their logo associated with good times and leisure activities, so any type of lifestyle business would really benefit from this type of promotion. Corporate cooler bags are also great for outdoor related companies, such as fishing related businesses, sports related businesses, adventure businesses and more. The 6 drink printed cooler bag is a great all round cooler bag that can not only hold and keep 6 cans cool but can also double as a lunch bag, making it perfect for tradies on job sites, for other outdoor workers and for weekend outings for two. 

These are just a few of the different types of logo bags on offer at Vivid Promotions Australia. Our online catalogue has the full range on offer and there are many different colours and styles available that there is sure to be something to suit everyone. Most of our promotional bags can be either custom embroidered or custom screen printed or in some cases full colour heat transfer printing may also be available. You can contact one of our sales staff today to talk about the different options available to see which will work best with the number of colours and layout of your company logo.