Marketing, they say, is expensive. If you want to grow your business and consequently make more money, you may need to spend money first to carry out your growth strategy. But what if you're a small business with a limited budget?
These budget-friendly business promotion strategies should get you started on the right track.
Take advantage of social media
In today's digital age, your business will be quickly left behind if you fail to take advantage of social media. If you have created social media pages yet, you should do it as soon as possible. Creating a Facebook page or a Twitter account is completely free. Now develop a social media plan to establish a presence and reach more customers.
Start a website
Don't stop with social media. You should also create a website for your business and it doesn't have to cost a fortune. The goal is to establish an online address for your website. Your website doesn't have to be complicated or sophisticated like other businesses. Even if it just contains basic information about your business, that's a good start.
Publish regular content
If you want to increase the chances of potential customers finding you online, you need to create regular content for your website. You can write you own content or hire a freelancer to get the job done. Either way, when the content is optimized properly, this is another low budget business promotional idea that works like a charm.
Make DIY infographics
When you're ready to upgrade your website content, DIY infographics are an excellent idea. You can create a free infographic using Canva or hire someone to do it. The cost will depend on the type of infographic you want. Either way, what makes infographics effective is that they're pinnable and shareable. You'd be surprised at the amount of people you'll reach with a good infographic.
Create instructional videos
When applicable, you might also want to consider making instructional videos. Start a YouTube account, it's completely free. Then make videos regularly if this a business promotion idea you want to commit to. It's an excellent way to draw more customers and tell them about your brand.
Create an email newsletter
Creating an email newsletter is another strategy to add to your budget-friendly business promotion ideas. When you have a website, it's easy to collect customers' emails. What are you supposed to do with those emails? Send them newsletters to inform, update and even sell them products. Of the numerous online marketing strategies, email marketing has withstood the test of time and continues to be very effective when done right.
Create a referral program
How to you ensure current and new customers spread the word about your brand? Offer them an incentive and they'll readily do it without complaints. When a customer refers a new customer, they get a reward for doing so. Though not as low budget as other business promotion ideas we've mentioned above, the rewards are worth it when you have a referral program. Rewards can be in the form of free gifts, discounts or commission.
Host online contests
Online contests aren't only budget-friendly business promotion ideas, they're also fun. And when there's fun is involved, it's easier to convince potential customers to buy. Host online contests from time to time. The rewards need not be expensive. It's all about getting customers involved while injecting fun at an affordable cost.
Try guerilla marketing
Ever heard of guerilla marketing? If you're looking for great business promotion ideas that won't break the bank, this type of marketing is worth a try. With guerilla marketing, the emphasis is on creativity over budget. You can practically work on any budget because the sky is the limit when it comes to your creative ideas.
Host an event
If you want to reach more customers in one venue, hosting an event is what you should do. Depending on your event, it may not be as budget-friendly as the other business promotion ideas we've detailed above but it's one marketing strategy that has always worked. The trick is to plan your event carefully to avoid glitches and ensure success. Some examples of promotional events include trade shows, conferences, product launches and more.
Offer promotional giveaways
If you're going to host an event, might as well go all out for potential customers. Add promotional giveaways to your budget. Choose giveaways that are useful and long lasting. Custom printed bags, for example, are recommended for long term advertising.
For the best collection of promotional bags, Vivid Promotions is the best place to go. From custom printed coolers like this Everyday Cooler Bag, imprinted backsacks like this Coloured Nylon Backsacks and more, we have budget-friendly options for your marketing needs.