Want to pull off a successful business event? Meticulous, thorough planning and organizing are imperative. Also important are your event giveaways such as promotional laptop bags if you're targeting tech-savvy professionals.
Whether you're planning a small business event, a conference, a seminar, an appreciation day or a special award ceremony for your company, there's one thing you need to remember. Successful promotional events don't just magically happen.
There are plenty of things you need to take into account when planning a business event. Things may even become a tad complicated.
But there's also good news:
Focus on clearly answering these five questions and your business event is off to a good start.
Who is your target audience?
You can't target everyone. This is a fact in business and marketing. Even Apple can't cater to every consumer looking for a mobile phone. With that said, one of the first things you need to do when planning a corporate event is to clearly define your target audience.
Who do you want to reach through this marketing event? If you're trying to win over today's tech-savvy business executives who travel a lot, for example, it will easier to decide on other factors of the event planning. For instance, it's easier to decide on which promotional incentive to give.
For tech-savvy frequent travellers, promotional laptop bags like this Summit Checkpoint-Friendly Compu-Case make an excellent corporate gift idea. What's great about this branded laptop bag is its checkpoint-friendly design. This means less time going through security checkpoints at the airport. Even better, it's easier than ever to get your logo displayed on this handy travel accessory via screen printing or digital printing.
What do you want to achieve?
Just as important as defining your target audience is to clearly set the reason for your marketing event. What's the purpose of holding the business event? What do you want to achieve? Do you want to create more leads? Maybe you want to increase brand awareness? Or how about developing customer loyalty?
For a promotional event to be successful, you need to know the who as well as the why. Then make sure your strategies are aligned with achieving your marketing goals.
If you want to build brand loyalty, for example, it would be smart to offer your target audience with a promotional gift they'll find extremely useful. Take this Stark Tech 15.6 Inch Computer Backpack. From its zippered main compartment with padded laptop sleeve to elastic organiser band and overall durable quality, this branded laptop bag is packed with features and promotional potential.
How much can you afford?
You can't push through with a corporate event unless you have a sufficient budget to pay for it. Develop a detailed financial plan that will cover all related expenses as well as funding sources. Some events are funded solely by an internal marketing budget. Others are supported by a combination of sources such as sponsorships, internal budget, fundraising and ticket sales.
Going back to your goal of reaching tech-savvy professionals with promotional giveaways, you should allot sufficient budget to cover for these incentives. If you're left with a tight budget, there's no need to invest in expensive promotional embroidered laptop bags. Sometimes, cheaper yet practical giveaways such as this Neoprene Laptop Pouch with Zip can also work like a charm.
If you need hundreds or even thousands of promotional giveaways, wholesale promotional laptop pouches are cheaper to order. The Neoprene Laptop Pouch with Zip also boasts a large branding area. You can show off your logo and message for everyone to see via a vivid and creative 4CP sublimation print.
How to get people to attend?
No matter how well-planned your corporate event is, it wouldn't be a success unless people attend. Now that your target audience, budget and goals are clearly defined, the next step is to market your event.
How do you make sure people attend?
You need a detailed marketing plan. Consider as many promotional strategies as possible. Then pick out the ones that will be most beneficial for your event. You can pre-sell tickets, for example, to gauge the amount of interest for your event. You can also use social media to reach out to the right customers. Flyers and print ads are also excellent ways to market your event.
Ultimately, the trick to promoting your event is not to reach as many people as possible. It's really all about reaching the right type of people. That means focusing on luring your target audience to attend the event.
Why promotional laptop bags?
For business events targeting today's tech-savvy customers, promotional laptop bags with your logo are always a hit for a number of reasons.
Practical and functional, your clients will likely love using your promotional business laptop bag every day. That means your brand will be able to make more impressions on potential customers. Custom printed laptop bags are also long-lasting. High quality embroidered laptop bags are designed to weather rugged use. Even if you spend a higher investment on one bag, you can always expect a higher return on investment in the long run.
This Case Logic Reflexion Compu-Messenger Bag is one of our most popular promotional bags. It's not just functional but it's also incredibly trendy and modern. Key features include compartments for a 15-inch laptop and a 10-inch tablet as well as multiple pockets for other essentials. Completing the smart design is sturdy shoulder pad with non-slip grips for convenience on the go.